TTULAKITO
SEO

UTM Builder

Create campaign tracking URLs with common UTM parameters.

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Generated output

https://example.com/product?utm_source=google&utm_medium=cpc&utm_campaign=launch

Frequently asked questions

What are the five standard UTM parameters?
utm_source identifies the referrer, utm_medium the channel type, utm_campaign the promotion name, and the optional utm_term and utm_content track paid keywords and A/B variants. Consistency in casing matters because GA4 treats Email and email as separate sources.
Should I tag internal links with UTM parameters?
No. Internal UTMs overwrite the original acquisition source in analytics, making it look like users came from your own site. Use event tracking or content grouping for on-site link analysis instead.
Will UTM parameters hurt my SEO?
Tagged URLs can create duplicate-content variants if they get crawled, so always set a self-referencing canonical on the clean URL and avoid putting UTMs on links that search engines might follow.